SWEET JANE · Pre Fall '24

Inspired by the Velver underground song of the same name “sweet Jane” celebrates the innate innocence in all of us and reminds us of the great importance of appreciating our lives.

Despite difficult challenges, life also brings magical moments and sweet memories, this collection is a journey to our innocence, delicacy and feminine childhood.

The color palette


The color palette is soft and organic, spanning from the dazzling whites that mimic the foam of the ocean's waves to the different shades of blue alluding to the depths and clarity of the water; this is complemented by sage green which brings in the living aspect within the ocean and the blush pinks that are connected to the setting of the sun and the reflection it gives on the glistening surface.

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