Our Story
AZULU proudly incorporates its Colombian heritage, infusing it with a touch of its founders' Mediterranean origins, to craft a distinctive resortwear brand that seamlessly blends eclecticism with effortless elegance. 

Drawing inspiration from the worlds of sculpture and architecture, as well as from journeys to mesmerizing destinations worldwide, AZULU serves as a tribute to both nature and art.

While the love of color, natural fibers, and artisan touches are constant in its collections, AZULU prefers the use of silhouettes that are sleek and modern, that accentuate its textured fabrics and intricate design elements.   

The faces behind the brand, Creative Director & Designer Maya Memovic and CEO Alex Srour, have taken the helm of AZULU in 2018, expanding and elevating this iconic Colombian heritage fashion house.

Tailored with a modern woman in mind, AZULU’s garments exude fearlessness, vibrancy, sophistication, and individuality, catering to those that value effortless creativity without compromising on personal comfort.  Each piece embodies a blend of uniqueness, with utmost care given to quality, prioritizing craftsmanship and a distinct artistic vision.  

Distribution
AZULU has several boutiques in Colombia and the United States, as well as a strong wholesale presence with renowned luxury retailers around the world

AZULU has recently opened its doors in Miami with a flagship store at the Aventura Mall, followed by a second location at Brickell City Center. The brand is currently in the process of retail expansion across the United States.

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